The proof

Coverage is a number you can check from the street.

The walker signs off each street on the spot. You see the same trace: which streets were walked, when, and what was skipped — the walker’s own route only, never anything about the households.

Coverage during delivery

Example
0 %50 %100 %95,0 %
day 0day 6

An example of the customer’s own screen: Keski-Töölö, 3 164 / 3 330 households on day 6. Fixed scale 0–100 %.

Approval

85 % is the line for a walker’s job, not a promise.

Below that the job does not pass automatically: it comes back to us for review before it is approved.

A skip is not a fault, it is information: a "no ads" sign is logged with its reason and never hidden inside the percentage. The walker picks the reason from these:

  • Sticker
  • Locked stairwell
  • No letterbox
  • Building site
  • Other

Keski-Töölö · day 6

Example
Coverage95.0 %3 164 / 3 330 households
approval floor
4 streets walked163 households11–12
3 streets walked131 households10–11
12 skips"No ads" sign10–11

What we count

We tell you what happened, not what was imagined.

Every figure below is something somebody did: a step on a street, a code scanned, an offer redeemed. None of them is a guess at who saw or read the flyer — that distinction is the whole product.

We measure

  • Households delivered
  • Coverage %
  • Scans
  • Clicks
  • Redemptions
  • Leads

We do not measure

  • Who read the flyer
  • Who lives at an address
  • Per-household data
  • Estimated audience

We never claim the flyer was read. Nobody can know that.

The walkers

You see the streets, not the walker.

You see which streets were walked and signed off, how many households got the flyer, and the coverage – worked out from the walker’s GPS. You never see the walker’s name, route or position. Only Adgo’s checker sees the GPS track itself, to verify the delivery, and every look is logged.

Try a small campaign around your business.

Draw the area, see the price at once and follow the delivery on the map, street by street.

See your own area